B2B Marketing Benchmark Assessments

Check out our assessments below to see how you rank in multiple areas of marketing, from content and lead generation to ABM and SEO.

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Latest B2B Marketing Benchmark Assessments

Technical Content

Evaluate the effectiveness and maturity of your technical content marketing processes.

This assessment covers how you define topics, the content you create, your personas, the technical depth of your content, and how you evaluate and update it.

Email Marketing

Assess the strength and sophistication of your email marketing processes across key areas.

This assessment explores your email strategy, segmentation approach, list health, personalization, and how effectively you use automation and workflows.

Google Search | PPC

Assess how well your Google search marketing processes are performing across your overall strategy and execution.

This assessment explores your optimization habits, retargeting approach, keyword and audience strategies, and the metrics you use to evaluate success.

B2B Data Processes

Assess the quality and reliability of your data processes across your systems and practices.

This assessment explores your data hygiene, how you validate and update contact records, your use of behavioural insights, how well your systems integrate, and your approach to database compliance.

Account Based Marketing

Assess how well your ABM processes are defined and executed to reach and engage your target accounts.

This assessment explores how you set goals for LinkedIn campaigns, define audience targeting, choose ad formats, test performance, measure success, and allocate budget.