Account Based Marketing (ABM)

Complete our benchmarking assessment and find out where your company ranks on ABM and where your strengths and weaknesses are. 

How Does Your Business Rank?

How does your businesses ABM activities rank in comparison to other businesses? Complete our benchmarking assessment and identify your strengths and weaknesses. You’ll be ranked in four key areas:

  • ABM Strategy
  • Execution
  • Campaign Measurement
  • Financial Commitment

What is ABM?

Account-based marketing (ABM) is a technique that ensures your marketing budget is focussed on your target accounts, cutting marketing spend and increasing your return on investment. Why waste money marketing to organisations that will never be major customers? Get your marketing and sales working together to target your time and money to the audiences likely to generate the biggest returns. 

Example applications:

LinkedIn

Instead of casting a wide net, marketers using ABM work closely with sales to identify key prospects and then customise messages, ads and creatives for each target account.

Email Marketing

Within an ABM campaign, marketers send personalised content to target accounts, helping maintain a consistent presence, nurture relationships, and keep your brand top-of-mind.

Retargeting

Retargeting on platforms such as Google Ads can help convert stakeholders who have already engaged with your brand/campaign and reinforces your value proposition.

ABM uses data and a wide range of marketing tactics to grow your sales with marketing that talks to your key audience. Complete our benchmarking assessment and find out where your company ranks on ABM and where your strengths and weaknesses are.